With the fiscal cliff deal now signed, one small business in Arizona is now attempting to come up with new ways to stay afloat and prevent raising prices on its customers. Nohl Rosen, who owns Panther TEK a computer repair company in Phoenix says even though Congress made an effort to avoid jumping off the fiscal cliff, small businesses like his are still threatened with higher taxes and the possibility of having to raise rates just to stay afloat.
“No doubt, the new deal will hurt part of our bottom line. We support both small businesses and residential customers. Some of them have already started holding back on getting their computers serviced because of a tight economy. Right now, the last thing our company wants to do is raise prices on them just to stay alive, so we’re trying to come up with new ways to bring in more customers in order to avoid that,” said Rosen.
One idea is a referral based program where for each new referral that is sent to them that becomes a paying customer, the person receives a one time payment of $20. While it isn’t a lot of money, the company hopes it brings in additional customers, adds a little money to someone’s pocket that needs it and prevents having to raise prices. Other plans to increase revenue is staying open longer hours during the week, re-opening for business on Sundays or simply adding more discounts to help customers that are struggling to still get the service they need.
“It’s getting tougher to stay afloat but I’m certainly willing to do what it takes to keep my company alive so I can keep serving my customers. I love what I do too much to let it go. Of course, this new deal by Congress makes it a bit harder for small businesses like mine to operate,” Rosen added.
Besides computer repair, Panther TEK also specializes in computer troubleshooting and installations. If you want to know more about them or need computer help call 480-980-8541.